Fatemeh Rahimi; , Masoud Yazdanpanah
Abstract
< p >One of the most important goals of agricultural extension is informal education of farmers through extension educationclasses. Continuous evaluation of this educational tool is an effective factor in its success. One way to evaluate extension educationclasses is to evaluate it by the farmers ...
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< p >One of the most important goals of agricultural extension is informal education of farmers through extension educationclasses. Continuous evaluation of this educational tool is an effective factor in its success. One way to evaluate extension educationclasses is to evaluate it by the farmers themselves by assessing the farmers'' satisfaction. Because extension educationclasses will be effective when farmers are satisfied with these classes. Therefore, the aim of this study is to investigate the factors affecting farmers'' satisfaction with extension educationclasses in Aleshtar township. This study used the Norwegian Customer Satisfaction Index as a theoretical framework of the research and the causal - correlation research method as the research method. The statistical population of this study was the farmers of Aleshtar township who had participated in extension educationclasses in 2015 year (220 people). Based on Krejcie and Morgan table, a sample of 140 these farmers were selected for the study. The data required for the research were collected using a questionnaire. The validity of the questionnaire was reviewed and confirmed by a group of experts and theta reliability coefficient (θ= %78- %95) was used to determine the reliability of different parts of the questionnaire. Structural equation modeling was used to determine factors influencing farmers’ satisfaction through AMOS20. The results showed that the perceived value variable has the highest direct effect on farmers ''satisfaction with extension educationclasses and the perceived expectations have the highest indirect effect on farmers'' satisfaction with extension educationclasses. Also, in general, direct and indirect impact, expectations have the highest impact on farmers'' satisfaction with extension educationclasses
masoud yazdanpanah; fatemeh rahimi
Abstract
One of agriculture extension goals is informal training of farmers to improve agricultural practices,meeting their needs and empower them through extension training classes. Indeed, these classes havean important role to achieve extension goals. Thus, this survey was designed to investigate factors affectingAleshtar ...
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One of agriculture extension goals is informal training of farmers to improve agricultural practices,meeting their needs and empower them through extension training classes. Indeed, these classes havean important role to achieve extension goals. Thus, this survey was designed to investigate factors affectingAleshtar farmers satisfaction and loyalty towards extension training classes through survey inKhozestan. The statistical population comsisted of all Aleshtar farmers (N= 650) who participated inextension training classes and simple random quota sampling through Krejcie and Morgan samplingtable resulted to select 240 farmers. Data collection in this study was conducted using researcher-madequestionnaire. After preparing the questionnaire and confirming its validity by experts, its reliabilitywas confirmed through a pilot study by calculating theta reliability (θ= %78- %95). Structural equationmodeling was used to determine factors influencing farmers satisfaction through AMOS20. The resultsrevealed that, perceived quality service variable had the highest direct impact on participants' satisfactionand satisfaction in tern had the highest direct impact on participants' loyalty toward extensiontraining classes. Another way, variables of farmers expect of extension training classes and farmers andeducators’ emotions toward extension classes had the highest indirect effect on individuals satisfactionand loyalty. In addition, the sums of the direct and indirect impacts of farmers’ and educators’ emotionstoward extension training classes had the highest impact on farmers’ satisfaction of extension trainingclasses and satisfaction had the highest impact on loyalty toward extension training classes
