Zeinab Allahmoradi; seyedjamal farajallah hosseini; farhad lashgarara; Reza Moghaddasi
Abstract
This study explored the application of Narver & Slater's Market-Driven orientation scales on development of the extension, training and educational programs for rural women in the Kurdistan Province. This study used the Narver & Slater market orientated scale as a theoretical framework of the ...
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This study explored the application of Narver & Slater's Market-Driven orientation scales on development of the extension, training and educational programs for rural women in the Kurdistan Province. This study used the Narver & Slater market orientated scale as a theoretical framework of the research and the casual-correlation research method was used as a research method. The statistical population of this study was agricultural agent who worked in both government and non-government organizations in the Kurdistan Province (N=504). Based on Cochran formula, a sample of 216 was selected for the study. The instrument used was a researcher-made questionnaire. Considering the 15% probability of non-response, the researcher distributed 248 questionnaires in the statistical population by stratified proportional sampling. The validity of the questionnaire was reviewed and confirmed by a group of experts and theta reliability coefficient (81/0-0/88) was used to determine the reliability of different parts of questionnaire. Structural equation modeling was used to determine scales influencing the development of market based educational extension program by AMOS24. The results showed that three market-oriented variables and innovation had direct and positive effects on development of market based educational extension program.. Therefore, it can be said that in order to achieve market-driven research goals, attention to innovation and market-oriented components of Extension training and education programs should be given serious attention.
