@article { author = {Charmchian Langerodi, Mehdi and Taslimi Machekposhti, Abdolreza}, title = {Factors Influencing in the Extension and Education of Damask rose (Rosa damascena Mill.) cultivation in Sari}, journal = {Journal of Agricultural Education Administration Research}, volume = {14}, number = {63}, pages = {68-91}, year = {2023}, publisher = {Agricultural Research,Education and Extension Organization}, issn = {2717-1205}, eissn = {2717-1213}, doi = {10.22092/jaear.2023.361133.1930}, abstract = {The extension and education of the optimal methods of Damask rose cultivation as a two-sided expertise in the human development of the agricultural sector is carried out in order to meet the information, insight and skill needs of cultivators. In this regard, this study aimed at developing a structural model for the extension and education of Damask rose cultivation in Sari County in 2021. The statistical population of study includes Damask rose cultivators of Sari County (N=224). According to Cochran formula, 188 Damask rose cultivators were selected as a statistical sample. Data was collected using a researcher-made questionnaire. The questionnaire was divided into three main sections: the individual characteristics of Damask rose cultivators, extension and education of Damask rose cultivation, economic, socio-cultural, environmental, marketing and infrastructure factors with a Likert scale. The content validity of the questionnaire was confirmed by experts' opinions. Also, based on the Average Variance Extracted (0.561