Factors Influencing in the Extension and Education of Damask rose (Rosa damascena Mill.) cultivation in Sari

Document Type : Research Paper

Authors

Department of Agricultural Extension and Education, Sari Branch, Islamic Azad University, Sari, Iran.

10.22092/jaear.2023.361133.1930

Abstract

The extension and education of the optimal methods of Damask rose cultivation as a two-sided expertise in the human development of the agricultural sector is carried out in order to meet the information, insight and skill needs of cultivators. In this regard, this study aimed at developing a structural model for the extension and education of Damask rose cultivation in Sari County in 2021. The statistical population of study includes Damask rose cultivators of Sari County (N=224). According to Cochran formula, 188 Damask rose cultivators were selected as a statistical sample. Data was collected using a researcher-made questionnaire. The questionnaire was divided into three main sections: the individual characteristics of Damask rose cultivators, extension and education of Damask rose cultivation, economic, socio-cultural, environmental, marketing and infrastructure factors with a Likert scale. The content validity of the questionnaire was confirmed by experts' opinions. Also, based on the Average Variance Extracted (0.561<AVE<0.642) and Composite Reliability (0.895<CR<0.952), the questionnaire had a convergent validity and appropriate reliability. SPSS16 and Smart PLS software were used to analyze the data. The structural equation modeling showed that, respectively, socio-cultural, environmental, economic and marketing factors had the greatest effect on the extension and education of Damask rose cultivation. These factors explained 85 percent of the extension and education of Damask rose cultivation.

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References

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