Document Type : Research Paper
Authors
1 Assistant Professor and Faculty Member of the Department of Social Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran.
2 PhD student in Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran
3 Assistant Professor and Faculty Member of the Department of Social Communication Sciences, East Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
In this study, the role of participatory communication and its various components in the education of farmers to align them to use new production technologies to achieve more productive and increase productivity.
Due to climatic conditions and limitations of resources such as water, it is necessary to develop the accordingly agriculture, the farmers ' accompaniment for successful implementation of various programs, such as changing the cropping pattern and using "new production technologies". In the meantime, the role of "education and promotion" as the lever of change attitude and behavior for engineering the ideas of farmers, to create a fundamental change in the traditional methods of production of products, is essential and to implement the creation of new agricultural education, this study recommends "Participatory communication" as a useful tool, for various reasons, as follows:
The research method is "qualitative" and "narrative analysis", which has been used in a deep interview tool. In this study, 15 agricultural workers of the province have been interviewed in the villages of Mashhad, and also, using the documentary method and a library study compared to the study, the previous experiences and studies have been attempted.
The interviews and studies showed that despite the tendency of farmers in traditional methods for reasons such as lack of financial resources to purchase equipment and inadequate educational training, agricultural workers, the role of providing training the new agricultural, from the vent of collaborative communication methods, is read-effective and emphasizes the necessity of using such methods, such as "School ...
Highlights
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Keywords
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