A Model for Improving the teaching Motivation of Agricultural Faculty Members: A Study of Public Universities in the West of Iran

This combined research was conducted with the main purpose of presenting a model for improving the teaching motivation of agricultural faculty members in public universities in the west of Iran. In the qualitative phase, the grounded theory was used, which led to the identification of the components of the model for improving the educational motivation of faculty members. The research method in the quantitative phase was causal-correlation. The population of the qualitative part was faculty members who had managerial experience and were familiar with motivational topics. After deep interviewing 19 of them, a threshold of usefulness was obtained. The statistical population of the quantitative part was 486 faculty members of agricultural faculties in the west of the Iran. Sample members were selected by proportional stratified random sampling technique (n= 215). The data of the quantitative part was collected through a researcher-made questionnaire based on the findings of the qualitative phase. Data analysis in the qualitative part was done through three stages of open, axial and selective coding using MAXQDA software. In the quantitative part, SPSS18 software was used to check individual characteristics and partial least squares method using Smart PLS3 software was used to test the measurement, structural model and test the hypotheses. The research findings in the qualitative part led to the identification of 50 indicators in the form of seven categories of structural, professional, psychological, environmental, social, managerial and scientific factors. The findings of the quantitative part of the research showed that all seven research hypotheses are confirmed.