Document Type : Research Paper
Authors
1 Professor, Department of Agricultural Extension and Education, College of Agriculture & Natural Resources, Razi University, Kermanshah, Iran
2 M.Sc of Agricultural Extension and Education, College of Agriculture & Natural Resources, Razi University, Kermanshah, Iran
3 Ph.D of Agricultural Extension and Education, College of Agriculture & Natural Resources, Razi University, Kermanshah, Iran.
Abstract
The current qualitative and quantitative research was conducted with the aim of identifying and validating the components of a television educational program suitable for farmers. The population s tudied in the qualitative section consis ted of experts (23 people) selected using the purposive snowball sampling method. Data was collected using semi-s tructured interviews. To calculate the reliability of the interviews, the method of intra-subject agreement of two coders was used, and the value was 84.36, and considering that it is greater than 60%, the reliability of the coding is confirmed. To determine the level of agreement and assess the validity of each index from the experts' perspective and before developing the model, two coefficients of content validity ratio (CVR) and content validity index (CVI) were been used. Data analysis was carried out during two s tages of open and axial coding using Maxqdq18 software. The s tatis tical population was a quantitative section of farmers in Kermanshah (N = 24,391) who were selected as a sample by multis tage sampling method with proportional allocation of 378 people. The validity and reliability of the ques tionnaires were confirmed using the convergent validity method, Cronbach's alpha coefficient and composite reliability. The ques tionnaires were analyzed by s tructural equation modeling using Smart PLS 4 software. The results of the qualitative part made it possible to identify 38 items in the form of six categories of factors of continuity and solidarity over time and the diffusion of the program, presenting the program in different formats based on interaction and feedback, in using methods of attracting the audience, emphasizing the appropriate content of agricultural educational television programs. Particular attention was paid to the effective elements of the educational process as well as planning and inves tment in the production of the educational program. The results of the analysis of the ques tionnaires showed that the elements introduced by the experts are approved by the farmers and, according to them, the mos t important elements of an appropriate television educational program include the content and the appropriate time of broadcas t, in paying attention to the effectiveness of diffusion. Elements of the training process, using the appropriate method to attract the audience and the presentation of the program is done in the form of interaction and feedback.
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