پژوهش مدیریت آموزش کشاورزی

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نیازسنجی آموزشی مرکباتکاران شهرستان جهرم در زمینه تجارت الکترونیک کشاورزی با استفاده از الگوی نیازسنجی بوریچ

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری بخش ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه شیراز، شیراز، ایران.

2 استاد بخش ترویج و آموزش کشاورزی دانشگاه شیراز، شیراز، ایران

3 استادیاربخش تحقیقات اقتصادی، اجتماعی و ترویجی، مرکز تحقیقات و آموزش کشاورزی و منابع طبیعی استان فارس، سازمان تحقیقات، آموزش و

چکیده

هدف این پژوهش، سنجش نیازهای آموزشی مرکباتکاران شهرستان جهرم در زمینه تجارت الکترونیک کشاورزی با استفاده از الگوی نیازسنجی بوریچ بود. بدین منظور از دیدمان تحقیق کمّی بر پایه مطالعه میدانی استفاده شد. جامعه آماری پژوهش را مرکبات‌کاران دو بخش خفر و مرکزی شهرستان جهرم که کانون تولید مرکبات در این شهرستان هستند، تشکیل دادند (906=N). برای تعیین حجم نمونه از جدول کرجسی و مورگان استفاده شد و شمار 270 مرکباتکار با استفاده از روش نمونهگیری تصادفی طبقهبندی با انتساب متناسب انتخاب شدند. برای گردآوری دادهها از پرسشنامه دو بخشی استفاده شد. روایی ظاهری پرسشنامه توسط تنی چند از خبرگان و پایایی پرسشنامهها با استفاده از مقادیر آلفای ترتیبی 88/0 و 92/0 به‌ترتیب، برای متغیرهای اهمیت و متغیرهای توانمندی، تایید شد. برمبنای میانگین وزنی نمرههای تفاوت میزان اهمیت و میزان توانمندی، از بین 28 موضوع آموزشی، 18 مورد اولویتهای آموزشی قلمداد شدند. به منظور توسعه فعالیتهای تجارت الکترونیک، ایجاد و یا تقویت اولویتهای آموزشی باید در صدر برنامههای آموزشی قرار گیرد. همچنین نتایج آماره F آزمون تحلیل واریانس یک سویه نشان داد که نیازهای آموزشی گروههای پیرتر و با سطح تحصیلات کمتر نسبت به افراد جوانتر و سطح تحصیلات بیشتر در زمینه تجارت الکترونیک بیشتر میباشد. نتایج تحلیل رگرسیون چندمتغیره نیز نشان داد که متغیرهای سن، سطح تحصیلات و درآمد در قالب یک مدل میتوانند 8/39 درصد از تغییرهای متغیر نیازهای آموزشی را تبیین کنند.

کلیدواژه‌ها

عنوان مقاله [English]

Educational Need Assessment of Jahrom County Citrus Growers in Agricultural E-commerce Using the Borich Need Assessment Model

نویسندگان [English]

  • Raha Zarei 1
  • Gholam Hossein Zamani 2
  • Abdolrassol Shirvanian 3

1 1Ph.D, Department of Agricultural Extension and Education, School of Agriculture, Shiraz University, Shiraz, Iran.

2 Professor, Department of Agricultural Extension and Education, School ofAgriculture, Shiraz University,Shiraz, Iran.

3 AssistantProfessor ofEconomic,Social and Extension Research Department, Fars Agricultural and NaturalResourcesResearch and Education Center, AREEO,Shiraz, Iran.

چکیده [English]

The objective of this study was to assess the educational needs of Jahrom citrus growers in agricultural e-commerce using the Borich need assessment model. For this purpose, a quantitative research method based on the survey was used. The statistical population consisted of Khafr and central parts of Jahrom county, which are the center of citrus production in this county (N = 906). The Krejcie and Morgan table was used to determine the sample size. 270 citrus growers were selected by the stratified random sampling method with the appropriate assignment from two parts of Khafr and central of Jahrom county. A two-part questionnaire was used for data collection. The validity of the questionnaire was confirmed by a number of experts and the reliability of the questionnaires was confirmed using ordinal alpha values of 0.88 and 0.92, respectively, for the variables of importance and ability. According to the mean weighted discrepancy scores between importance and capability, among 28 educational topics, 18 were identified as the educational priorities. In order to develop e-commerce activities, creating/strengthening of these should be placed at the top of the training programs. The results of the F-statistic of one-way ANOVA test showed that the educational needs of older and less educated groups were higher than those of younger and more educated individuals. The results of multivariate regression analysis also showed that the variables of age, level of education and income in a model could explain 39.8% of the variations of educational needs.

کلیدواژه‌ها [English]

  • Agricultural Electronic Commerce
  • Professional Competencies
  • Citrus Growers
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پژوهش مدیریت آموزش کشاورزی
دوره 12، شماره 53 - شماره پیاپی 53
شهریور 1399
صفحه 33-52
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