نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکترای آموزش کشاورزی گروه ترویج و آموزش کشاورزی دانشگاه علوم کشاورزی و منابع طبیعی خوزستان

2 استاد گروه ترویج و آموزش کشاورزی دانشگاه علوم کشاورزی و منابع طبیعی خوزستان، ایران

3 عضو هیات علمی دانشگاه هامبورگ آلمان و موسسه ZALF

4 دانشیار گروه ترویج و آموزش کشاورزی دانشگاه علوم کشاورزی و منابع طبیعی خوزستان، ایران

10.22092/jaear.2024.365557.2005

چکیده

شبکه‌های پیام‌رسان از جمله دستاوردهای عصر پرشتاب پیشرفت‌های فناوری اطلاعات و ارتباطات، پسندیده‌ترین رسانه اجتماعی تلقی شده و به طور چشمگیری مورد اقبال واقع شده‌اند. شبکه‌های پیام‌رسان با پراکنش گسترده و شتاب بالا ابزار مناسبی برای این هدف بویژه دستیابی به هدف‌های آموزشی ـ ترویجی برای کشاورزان هستند. این پژوهش با هدف بررسی این موضوع در سال 1401 در استان خوزستان انجام گرفت. در راستای افزایش توان و کارایی شاخص آمادگی فناوری، متغیر نفوذ اجتماعی نیز به شاخص اضافه شد. داده‌های مورد نیاز این تحقیق بوسیله یک پرسشنامه محقق ساخت که روایی آن با نظر کارشناسان آموزش کشاورزی سازمان جهاد کشاورزی و استادان گروه ترویج و آموزش کشاورزی دانشگاه علوم کشاورزی خوزستان و پایایی آن با ضریب تتای ترتیبی تأیید شده بود، گردآوری شد. از میان کشاورزان کل استان خوزستان (165703)، شمار پرسشنامه تکمیل شده قابل استفاده که از طریق نمونه‌گیری تصادفی از 377 کشاورز به عنوان نمونه تحقیق گردآوری شد، تحلیل انجام گرفت. داده‌های گردآوری شده نیز با نرم افزار Smart PLSv3 و SPSSv26 تحلیل شد. نتایج مدل معادله‌های ساختاری نشان داد متغیرهای خوش بینی و نوآور بودن اثر مثبت و معنی دار بر آمادگی پذیرش فناوری کشاورزان در رابطه با استفاده از شبکه‌های پیام رسان برای فعالیت‌های آموزشی ترویجی داشته‌اند. در حالی که متغیرهای ناراحتی و ناامنی اثر معنی داری بر آمادگی پذیرش فناوری نداشتند. همچنین متغیر نفوذ اجتماعی به عنوان متغیر افزوده شده به این شاخص اثر معنی داری بر آمادگی پذیرش فناوری کشاورزان داشت. نتایج این پژوهش راهگشای برنامه‌ریزان و کارشناسان بخش کشاورزی برای استفاده از این شبکه‌های پیام‌رسان برای گسترش سریع و آسان فعالیت‌های آموزشی ـ ترویجی خواهد بود.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Technology readiness Index (TRI) adoption of Khuzestan farmers for using Online Social Networks (OSNs)

نویسندگان [English]

  • Khadijeh Soleimani 1
  • bahman khosravipour 2
  • Masoud Yazdanpanah 2
  • kathrin Loher 3
  • Stefan Siber 3
  • Moslem Savari 4

1 1. Ph.D. student, Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan.Iran

2 . Professor. Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan.Iran

3 . Professor. Leibniz Centre for Agricultural Landscape Research, (ZALF), Germany & Division Urban Plant Ecophysiology, Humboldt University of Berlin, Germany

4 Associate Prof. Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Iran

چکیده [English]

online social networks (OSNs) are considered as one of the achievements of the era of rapid advancements in ICT, the most popular social media and have been significantly welcomed. In the meantime, OSNs with wide distribution and high speed are suitable tools for these purposes, especially for farmers to achieve educational-extensional goals. However, not many studies have been conducted on the acceptance of these networks among farmers with educational-extensional goals. So, this research was conducted with the aim of investigating the factors influencing the use OSNs with educational-extensional activities among farmers in Khuzestan province in Iran by using the developed technology readiness index (TRI). Among the farmers of Khuzestan province, the number of usable completed questionnaires, which were collected through simple random sampling from 377 farmers as a research sample, was analyzed. In order to increase the strength of the index, the variable of social influence was added to the index. The collected data were analyzed with Smart PLS and SPSS software. The results of the structural equation model (SEM) showed that the variables of optimism, innovativeness had a positive and significant effect and discomfort and insecurity did not have effect on farmers' technology readiness index adoption regarding the use of OSNs for educational and extensional purposes. Also, the variable of social influence as a variable added to this index and had a significant effect on the farmers' technology readiness index adoption. The results of this research can open the way for the planners and experts of the agricultural sector.

کلیدواژه‌ها [English]

  • farmer&rsquo؛ s adoption
  • Online social networks
  • technological readiness index
  • social influence
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